In 2020, when many of us were huddled in our homes literally and figuratively waiting for the sky to fall, Piva and long-time friend (and now CEO) Brandon Hearn were talking about a call Hearn had received.
#TRU GRIT FITNESS MOVIE#
Piva, his partners and the talented group of directors he’s assembled at Tru Grit Fitness, however, are achieving success like it was a movie written for the big screen called The American Dream.
Many people achieve success on the backs of others. You hear things like “they were in the right place at the right time,” “it’s probably family money” or “I could have done that too, but…” In many cases, these critiques are fair. Jealousy’s favorite device is to find fault in someone else’s success. I quickly found out that rapidly beating underneath the surface of that surf tee was the heart of an industry-defining game changer who grew his business from concept to $100 million in the last 12 months. He definitely looked more like a guy meeting up for lunch at Board and Brew and less like the owner of one of the most successful first-year companies in history. He introduced me to his wife and newborn son and made sure to introduce every member of his team by name (many of whom were brand new since the entire company was still less than a year old). He met me for a tour of his bustling warehouse in Vista wearing a black T-shirt, board shorts and black baseball cap. When Talent Meets Enthusiasm at the Intersection of Opportunity, Anything Is Possible
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